With Christmas across the nook, a time when company workplaces come alive with festive cheer and playful secret Santa traditions, IGP has unveiled its newest witty advert movie. A part of the Wonderful Items, Samay Par marketing campaign, set in a gangster-themed period, the advert showcases an office-like secret Santa occasion the place “gangsters” play caricatures of office personalities change items that completely match their distinctive traits.
From the “resume embellisher” to the “colleague on the verge of termination,” the narrative ties these personas to relatable office archetypes. With a tagline advising viewers to keep away from HR embarrassment and get preferrred items from IGP, the marketing campaign reinforces the platform’s status because the go-to answer for considerate and well timed gifting.
“Workplace gifting is a rising development, with Secret Santa occasions alone seeing a big rise in participation year-over-year,” mentioned Tarun Joshi, founder and CEO of IGP. “With this marketing campaign, we’ve tackled the actual problem of discovering the proper Secret Santa present whereas highlighting the comfort, variety, and high quality that IGP provides. As one of many largest worldwide gifting platforms, we offer companies and people with over 1500+ distinctive gifting choices, supported by supply to over 150 international locations. This marketing campaign displays our imaginative and prescient to make company gifting seamless, impactful, and accessible, bringing considerate gifting to the forefront.”
The marketing campaign combines humour with relatability, spotlighting IGP’s expansive choice of distinctive, considerate items and handy supply companies. It resonates with audiences by turning a office custom right into a memorable storytelling second.
Written with the View : afaqs
