Main Client Sturdy model Lloyd, has launched two campaigns that includes Bollywood actors Deepika Padukone and Ranveer Singh. The movie highlights Lloyd’s newest improvements: The Novante IoT enabled washer and newly launched fridge which makes ice in 29 minutes.
To create model consciousness, a brand new marketing campaign has been conceptualised by McCann. The marketing campaign tells two partaking tales that includes Bollywood couple Ranveer Singh and Deepika Padukone. Within the first movie, the couple is proven getting ready for a festive social gathering. We see Ranveer utilizing the Novante washer to revive a cherished garment belonging to Deepika. Within the second movie, we see the fridge’s fast ice-making capacity come to the rescue, guaranteeing that the drinks are chilled and able to serve.
Rajesh Rathi, govt vice chairman, Lloyd, mentioned, “We’re excited to introduce the Lloyd Novante IoT washer and quick ice-making fridge, a real game-changer within the realm of residence durables. With its superior 5D extremely wash system and 12i Sense know-how, the Novante redefines comfort and innovation in laundry care. Together with a marvel that delivers ice in simply 29 minutes, showcasing our dedication to effectivity and excellence. These launches are a testomony to our dedication to delivering merchandise that not solely meet however exceed buyer expectations, offering distinctive efficiency and ease of use..”
Commenting on the marketing campaign, Rohit Kapoor, EVP – model marcom, Havells India mentioned, “We’re thrilled to accomplice with Ranveer Singh and Deepika Padukone for the Lloyd Novante and fridge marketing campaign, which fantastically illustrates the product’s capabilities by means of a relatable and interesting story. This marketing campaign not solely highlights the progressive options of Lloyd washer and fridge but additionally resonates with our model philosophy of ‘Khayaal jo ghar ko ghar banaye.’ We purpose to deepen the reference to our viewers and reinforce the worth of our merchandise in enhancing on a regular basis life.”
The marketing campaign might be supported with intensive media push. The 360-degree marketing campaign is stay and promoted throughout all mediums – Tv, Digital, Print, Out of doors and BTL and retail visibility. It is going to be aired on India Bangladesh sequence, girls WC, GEC, motion pictures, information, and regional channels.
Written with the View : afaqs