Uber has launched the #SafetyNeverStops marketing campaign to focus on security challenges confronted by ladies and lift consciousness about its efforts to offer safer transport choices. The marketing campaign options stand-up comedians Shreeja Chaturvedi, Shreya Priyam Roy, and Shashi Dhiman, utilizing humour to deal with ladies’s security challenges with the message, “Ladies’s security isn’t a joke”.
The marketing campaign includes 9 candidly shot movies which might be set in public areas like markets, places of work, and transit stations. Every movie portrays decisions ladies typically face to make sure their security. By this marketing campaign, Uber goals to spark conversations round ladies’s security and make the subject extra approachable.
Ameya Velankar, head – advertising, Uber India and South Asia, stated, “At Uber, we imagine that our work on security by no means stops. We use a mixture of technological and human-led interventions to boost security on our platform. In our new marketing campaign, we’re utilizing humour that resonates with individuals’s day by day lives – balancing the seriousness of the topic with a light-hearted strategy that fosters belief, engagement and conversations. This strategy additionally helps us join with audiences to underscore what Uber does to make each journey safer.”
The #SafetyNeverStops marketing campaign highlight Uber’s security options for riders and drivers:
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Share Your Journey: Permits riders to share reside journey particulars with trusted contacts for peace of thoughts
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RideCheck: Detects irregularities like route deviations, mid-way drops or lengthy stops, prompting Uber to proactively examine in with riders and drivers
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24×7 Security Helpline: Supplies round the clock entry to security consultants for pressing, non-emergency points throughout and after journeys
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Telephone and Tackle Anonymisation: Conceals private particulars and journey areas to guard consumer privateness
The #SafetyNeverStops marketing campaign has been rolled out throughout platforms, together with print newspapers, out-of-home, on-line, and social media.
Written with the View : afaqs