CEF Group enters e-cycle market with Harbhajan Singh as model ambassador

CEF Group, a renewable power and sustainable options firm, has introduced its growth into the e-cycle market, aiming to redefine city mobility with eco-friendly options. The corporate has launched a spread of high-performance e-cycles priced between Rs 20,000 and Rs 30,000, designed to bridge the hole available in the market between low-cost cycles and premium e-bikes. As a part of this growth, the corporate has chosen former cricketer Harbhajan Singh as its model ambassador. With this initiative, CEF Group seeks to offer a sustainable, cost-effective mode of transport tailor-made for on a regular basis commuters, college students, and blue-collar employees.  

This enterprise aligns with CEF Group’s dedication to fostering a cleaner atmosphere and selling sustainable practices. By providing an environment friendly zero-emission various to traditional fuel-powered automobiles, the e-cycle vary is ready to play a pivotal position in lowering carbon footprints and supporting greener cities. The corporate’s holistic strategy combines affordability with cutting-edge options, guaranteeing accessibility with out compromising on high quality.  

Commenting on this milestone, Maninder Singh Nayyar, founder and CEO of CEF Group, stated “At CEF Group, our dedication to sustainability drives each determination we make, and coming into the e-cycle market is a pure extension of this mission. By providing inexpensive, high-quality e-cycles, we intention to make eco-friendly mobility accessible to a wider viewers. With Harbhajan Singh as our model ambassador, we’re assured that his affect and fervour for innovation will encourage individuals throughout the nation to embrace a greener, more healthy manner of commuting.”  

Harbhajan Singh, who has been named the model ambassador for CEF Group’s e-cycle vary, stated, “I’m excited to be a part of CEF Group’s mission to make sustainable mobility accessible to everybody. The e-cycle vary is a superb step in direction of lowering environmental affect whereas encouraging lively and wholesome life. It’s an honor to signify a model that prioritizes innovation and sustainability in such a significant manner.”  

Harbhajan Singh’s affiliation with the model underscores CEF Group’s dedication to fostering belief and widespread attraction for its sustainable mobility options. Recognized for his resilience, dedication, and health ethos, the cricket legend embodies the values that CEF Group champions. His position as a model ambassador will amplify the corporate’s efforts to encourage people throughout city and rural markets to embrace eco-friendly transportation.  

Together with this launch, the corporate is getting ready to introduce 5 new e-cycle fashions catering to various shopper wants and has outlined plans to enterprise into electrical two-wheelers, three-wheelers, and four-wheelers. Increasing its footprint throughout 20 states in India via a mix of on-line platforms and native dealerships, the corporate is poised to make a big affect within the evolving mobility panorama. 


Written with the View : afaqs