News18 Studios, the branded content material arm of Network18 has introduced the appointment of Sanjukta N Kapoor and Neha Nagpal Chatterjee as vp – income. The duo will drive the monetisation technique and viewers engagement for the community’s flagship editorial IPs, solidifying News18 Studios’ place as a powerhouse within the media panorama. Sanjukta and Neha will report into S Shivakumar, CEO, News18 Studios.
The brand new appointments align with News18 Studios’ mission to reinforce its market presence and leverage the unequalled attain and management of its community. Kapoor and Chatterjee carry a wealth of expertise in constructing shopper relationships, crafting progressive options, and driving monetisation methods that create worth for all stakeholders.
Kapoor is a seasoned media gross sales skilled with over 20 years of numerous business expertise. Having labored with the Instances Group for over 15 years throughout tv and print companies, she brings together with her huge data and understanding of built-in media options that unpack super worth for entrepreneurs seeking to accomplice with the biggest media properties. She joins News18 Studios as vp of income (West & South) from Republic Community, the place she served as vp and enterprise head at Republic Model Studio.
With a dynamic profession in media spanning 20 years throughout digital, tv, and print industries, Chatterjee joins News18 Studios as vp – income (North & East). Her final stint was as director – gross sales at ShareChat, the place she was a part of the staff that launched Moj, a brief video platform in India. Having led conversations that join India to Bharat, Neha understands the nuanced world of built-in media, which has outlined content material consumption patterns throughout markets and geographies in India.
Talking on the brand new appointments, S Shivakumar, CEO, News18 Studios stated, “At News18 Studios, we’re dedicated to shifting tradition ahead via significant conversations and thought management. Our IPs are designed to have interaction, encourage, and ship worth to our companions. With Sanjukta and Neha on board, we’re excited to take our flagship properties to market, create cultural moments with alternatives for manufacturers to attach with audiences, and construct lasting impression.”
As Network18’s branded content material division, News18 Studio companions with purpose-driven manufacturers to steer highly effective conversations that contribute to nation-building. Model partnerships play a key function in driving model narratives, fostering a way of group, and aligning with cultural actions, all whereas partaking stakeholders who form the long run.
Written with the View : afaqs