Kuku FM, a storytelling platform, has launched a marketing campaign with Dulquer Salmaan as its model ambassador for South India. The initiative focuses on reaching audiences in Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, and Telangana with regional tales and audiobooks. Dulquer Salmaan, extensively fashionable amongst Southern audiences, displays on his connection to storytelling from childhood.
Kuku FM’s TVC is produced in Tamil and Malayalam, with dubbing in Kannada, Telugu and Hindi. The multimedia marketing campaign, titled ‘Redefining the Artwork of Storytelling’, can be launched in two phases, starting with a social media marketing campaign earlier than increasing to tv, OTT platforms, and offline channels.
“Storytelling is an artwork that transcends time, tradition and language limitations,” mentioned Lal Chand Bisu, co-founder and CEO of Kuku FM. “With Dulquer, we’re thrilled to discover new horizons in Southern India, a area that’s wealthy in languages, historical past and tales. Our mission is to empower our listeners throughout Bharat with tales that entertain, educate, and encourage. By partnering with an icon like Dulquer who’s a flexible actor and actually understands the craft of storytelling, we’re not solely celebrating the previous but additionally reinventing how tales are shared within the digital age. Dulquer is a distinguished actor who’s well-regarded amongst youthful audiences and households, positioning him as a relatable determine for listeners throughout various age teams. Moreover, his affect extends past the realm of cinema into the digital house, thereby aligning completely with our imaginative and prescient at Kuku FM.”
“Our storytelling OTT platform has skilled distinctive progress in our Southern consumer base, with over 1 million month-to-month lively subscribers from these areas, now accounting for 35% of general platform engagement”, shared Sachin Singh, VP income progress at Kuku FM. “The demand for Southern language content material has additionally seen a dramatic rise, with a 5x enhance in month-to-month new subscriber additions over the previous 12 months.”
Dulquer Salmaan, expressing his pleasure, acknowledged, “Kuku FM is doing one thing actually revolutionary by reinventing storytelling in a method that blends custom with modernity. As somebody who finds tales to be central to my craft and keenness, I’m thrilled to be a part of a journey that celebrates the soul of South India’s storytelling legacy whereas making it accessible for at the moment’s era.”
Written with the View : afaqs