Bombay Shaving Firm has introduced Razorpreneur 2.0, constructing on the success of its earlier platform aimed toward fostering entrepreneurship in India. This new initiative, titled “Search For India’s Smartest Creator,” options Razorgurus reminiscent of Tanmay Bhat, Sahiba Bala, Revant Himatsingka, and Shashank Mehta, alongside BSC’s founder and CEO Shantanu Deshpande. The purpose of Razorpreneur 2.0 is to determine and assist modern creators within the nation.
The initiative will likely be hosted on the The Barbershop with Shantanu podcast and platform. Along with an enormous 30-45 day on-line drive with wealthy, informative, and thrilling content material that may drive UGC for the model, Razorpreneur 2.0 will go into schools and universities and metropolis streets throughout India to show the ability of content material creation by means of BSC’s Sensi Good 3 razor and reward India’s Smartest Creators.
Razopreneur 2.0 has launched with a Masterclass on The Barbershop Podcast, that includes a lineup of notable creators and entrepreneurs. The session consists of contributions from Tanmay Bhat, comic and content material creator; Sahiba Bali, actor and influencer; Shashank Mehta, Founder and CEO of The Complete Fact; and Revant Himatsingka, often known as Foodpharmer.
Hosted by Shantanu Deshpande, the dialogue targeted on the creator economic system and the significance of content material in attaining entrepreneurial success. The audio system supplied sensible recommendation on monetizing content material and navigating the aggressive panorama, providing helpful insights for entrepreneurs and creators.
With this, the model introduced a nationwide problem through its social media handles and TBWS – inviting all creators to show their learnings by creating significant, impactful, and efficient content material with the Sensi Good 3 razors. Prime performers may have the honour of being recognised as India’s Smartest Creators by the Razorgurus and win useful rewards to actually improve their careers as profitable creators and influencers
Commenting on the initiative, Shantanu Deshpande, founder and CEO of Bombay Shaving Firm stated, “We’re extremely pleased with the success of the inaugural season of Razorpreneur, with our inventive tackle ‘promoting’. With the second version this 12 months, we’re shifting our focus to the artwork of content material creation, recognizing it as a important talent for at present’s entrepreneurs. At Bombay Shaving Firm, now we have all the time embraced an entrepreneurial spirit, and this initiative is designed to allow and reward that very spirit of India’s Smartest Content material Creator”
Additionally sharing ideas on the second version of Razorpreneur 2.0, Gauri Malhotra, CMO, Bombay Shaving Firm stated “This season, we’re shifting our focus in direction of the highly effective intersection of content material and entrepreneurship. The SENSI SMART 3 Razor will stay central to this journey, encouraging contributors to craft content material that not solely engages however drives outcomes. We’re excited to see the creativity and fervour it will encourage, and we sit up for supporting the expansion of India’s subsequent wave of creators and entrepreneurs”
Razorpreneur 2.0 is created and produced by Bombay Shaving Firm, with content material technique and execution assist from YOSO Media, a Delhi-based content material technique and advertising firm.
Written with the View : afaqs