BIG FM has partnered with the Hockey India League (HIL) because the official radio associate for the 2024-25 season. This collaboration goals to carry hockey nearer to followers and be certain that #IndiaKaGame echoes throughout each nook of the nation. The Hockey India League begins on December 28, 2024, with eight males’s groups and 4 ladies’s groups competing in Rourkela and Ranchi. This season marks the debut of the Girls’s Hockey India League.
Sunil Kumaran, COO, BIG FM shared, “BIG FM is proud to associate with the Hockey India League in celebrating and selling India’s wealthy hockey heritage. Hockey holds a particular place within the hearts of tens of millions, and this collaboration displays our dedication to spreading consciousness in regards to the sport’s legacy and significance. Collectively, we goal to shine a highlight on hockey’s unimaginable journey and encourage a deeper appreciation for the game throughout the nation.”
Sharing his ideas on the collaboration, Dr. Dilip Tirkey, chairperson of the Hockey India League (HIL) Governing Committee, stated, “Radio has a singular capability to attach with folks within the remotest corners of the nation, making it the right medium to advertise hockey. With BIG FM’s participating content material and nationwide attain, we goal to make hockey a family dialog. This partnership will spark pleasure throughout India and produce extra followers nearer to IndiaKaGame. Collectively, we’re assured of taking the Hockey India League to new heights of recognition.”
Bhola Nath Singh, member of the HIL Governing Committee, added, “BIG FM’s charming narrative model and broad attain make it a super associate to develop hockey’s fanbase. Via this affiliation, we goal to unite the nation in assist of IndiaKaGame and encourage tens of millions to cheer for our nationwide sport.”
This partnership will make hockey accessible on each platform, whether or not on tv, digital, or radio.
Written with the View : afaqs