True Components, a subsidiary of Marico, has launched a brand new marketing campaign with Indian cricket captain Rohit Sharma to launch his personal model of wholesome breakfast and snacks– RS by True Components. Indian cricket captain Rohit Sharma has joined forces with True Components, to introduce a brand new sub-brand, RS by True Components.
The marketing campaign options cricketer Rohit Sharma selling True Components’ dedication to wholesome, 100% pure substances. It follows the model’s latest ‘Black Pack Chuno’ marketing campaign launched in September.
Rohit Sharma’s punchline, “Again of pack maine pad liya… taaki aapko padna na pade” and the tagline, “True Components – Meals with Hitman’s Assure” emphasise his belief within the product and reinforce the model’s dedication to wholesome, trustworthy substances.
Puru Gupta, co-founder and CEO of True Components, mentioned “This collaboration comes at a time when the dialog round ingredient transparency and exaggerated advertising and marketing claims are heating up in India. True Components has constantly led the best way with trustworthy ingredient declarations and no deceptive claims. Whereas an endorsement by Captain Rohit Sharma is a superb validation, now we have gone one step ahead with this partnership, with Rohit launching his personal line with us. It’s in all probability the primary time any meals model has tried to licence in a co-branded method in India. So, whereas we kind out the again of the pack for Rohit, he kinds out the entrance of the pack for us!”
The marketing campaign is ready to roll out throughout digital platforms and social media, leveraging the viral attraction of the mic drop second to drive widespread engagement.
Subodh Menon, founder and director, Fanboy Photos, mentioned, “When the True Components group approached us for an end-to-end resolution for a social-first marketing campaign, we thought why not use it to our benefit and name out what all campaigns wish to do – Go Viral! So, we considered a sequence of movies the place Rohit goes to nice lengths to guarantee that our messages take off and goes viral. So as to add authenticity, we additionally solid Puru because the powerful founder who has sky-high expectations for Rohit. General, it turned out to be a brilliant enjoyable challenge”
Written with the View : afaqs