GRM Abroad, a number one exporter of Basmati rice, and a number one participant within the India’s FMCG sector, has appointed Barun Prabhakar as its group chief advertising officer (CMO). In his position, Barun will spearhead the model advertising initiatives for GRM’s numerous portfolio, which incorporates each home and worldwide manufacturers. His position will even emphasise on enhancing GRM’s presence each internationally and inside the home markets, whereas additionally enjoying a key position within the progress of the Meals FMCG enterprise, which the corporate is focussed on presently.
Barun brings over 20 years of expertise in driving enterprise progress, constructing manufacturers, and main high-performing groups. He has a wealthy expertise within the shopper trade and has delivered various profitable assignments for numerous large-sized corporations like Leayan International (Pink Chief Sneakers), Wildcraft, Woodland, and most just lately at Liberty Sneakers, the place he efficiently revitalized the model with progressive campaigns that resonated with youthful audiences.
GRM’s flagship residence model, 10X, gives a variety of staples like basmati rice, atta, and oil, whereas its fashionable model, Faashta, focuses on ready-to-cook and ready-to-eat choices corresponding to biryani kits, noodles, and poha. Moreover, GRM has acquired the modern espresso model RAGE and is actively increasing its portfolio with progressive acquisitions.
Atul Garg, managing director of GRM Abroad, commented, “We’re thrilled to have Barun be a part of our group and are assured that collectively we’ll obtain exceptional milestones and solidify GRM’s place as a worldwide chief in meals options. Barun will lead the subsequent leg of name institution for GRM, which began with the signing of the Bollywood famous person Salman Khan as its model ambassador.
We’ll stay focussed on solidifying our place within the Tier II and Tier III cities, with a particular on the youth inhabitants. Leveraging his previous experiences, Barun will assist us in attaining our goal of excessive single digit market share within the meals FMCG trade in India, whereas our technique of getting a number of model and a number of merchandise would contribute positively to our progress.
This marks an thrilling chapter in GRM’s journey towards changing into a worldwide chief in each staples and new-age meals options.”
Written with the View : afaqs