Publicis OOH India, a part of Publicis Groupe India, has launched a inexperienced initiative, FlexForward, aimed toward revolutionising the lifecycle of vinyl flexes used within the Out-of-Dwelling (OOH) promoting business. This programme addresses the urgent environmental challenges of billboard waste, providing an answer that advantages each communities and the planet.
Flex is a printable plastic materials used to create banners, hoardings, and different promotional supplies. In partnership with main NGOs comparable to Goonj, FlexForward collects post-campaign flexes and repurposes them into eco-friendly utility gadgets, together with rain tarps, tote luggage, and ladies’s utility pouches. These things are then distributed amongst marginalised communities, selling sustainability whereas making a optimistic social influence.
The artistic technique behind FlexForward revolves across the idea of superhero flexes, symbolising transformation, and alter. The initiative highlights the group’s lively position in workshops the place the collected flexes are cleaned, minimize, and reworked into sensible merchandise.
Over 7 lakh sq. ft. of flex in Mumbai and 5 lakh sq. ft. in Delhi have been collected and reworked, stopping tonnes of waste from reaching landfills. The initiative engages native communities within the assortment, transformation, and distribution course of, creating consciousness and fostering collective motion.
Sejal Shah, managing director, PMX India, stated, “FlexForward brings in sustainability by means of reuse of the supplies for billboards and blends innovation with social duty. On the core of our enterprise matrix and targets, is an unwavering dedication to environmental safety, sustainability, optimistic social change and progress. FlexForward is yet one more manifestation of this dedication, taking a daring step in redefining sustainability in promoting. It’s not nearly decreasing waste; it’s about making a inexperienced motion and empowering communities. This initiative is a testomony to the transformative influence of collective motion in making a significant distinction.”
The programme’s influence has been additional amplified by means of social media campaigns, showcasing the transformational journey of repurposed flexes and highlighting the tales of the folks and communities it has touched.
Written with the View : afaqs