DRA, an actual property firm, introduced actress Rashmika Mandanna as its first-ever model ambassador. As a part of the model’s ongoing transformation, DRA will launch a TV industrial (TVC) that includes Rashmika that showcases the connection folks share with their properties. Aside from the TVC, DRA shall be launching an built-in advertising marketing campaign that features print commercials, digital promotions, multiplex and out-of-home (OOH) activations.
DRA will roll out its ‘Dwelling of Delight’ marketing campaign with Rashmika Mandanna ranging from November 29, 2024. The 360-degree built-in marketing campaign could have a steadiness of TV commercials throughout channels, print commercials, social media promotions, multiplexes and OOH activations. The brand new model philosophy and the structure was designed and developed by Blue Noodles.
Commenting on the event, Ranjeeth Rathod, managing director – DRA mentioned “We’re thrilled to have Rashmika Mandanna be part of us as our nationwide Model Ambassador, embodying the essence of our renewed philosophy– ‘Dwelling of Delight’. Rashmika’s unbelievable rise from humble beginnings to changing into a self-made nationwide star mirrors the spirit of perseverance, authenticity, and development, very similar to DRA’s journey of relentless ardour and dedication to excellence. As a Model Ambassador, Rashmika represents the very essence of what DRA stands for and collectively, we look ahead to constructing not simply properties, however lasting legacies for our prospects.”
Sharing her views on the affiliation, Rashmika Mandanna mentioned “I’m excited to hitch fingers with DRA as their Model Ambassador. As DRA embarks on their new journey, one that’s crammed with immense pleasure, I’ve little question that this journey shall be considered one of nice success, and I’m so excited to be part of it. I’m additionally trying ahead to seeing DRA increase its ‘Dwelling of Delight’ philosophy and produce goals of homeownership to much more aspiring consumers within the years to return”
The TVC was directed by the acclaimed filmmaker Gautam Vasudev Menon. All the model structure and idea behind the brand new philosophy have been created by Blue Noodles.
Written with the View : afaqs