Publicis India has launched a brand new TVC for ZEE TV on World TV Day, marking the channel’s 65-year journey. The marketing campaign is titled ‘Thank You TV.’ As a supply of leisure, tv has been a continuing companion, evolving alongside society, tradition, and know-how, and witnessing all the pieces from historic moments and shifting household dynamics to important societal progress. By way of all of it, tv has remained a strong medium that unites and connects individuals.
The TVC tells a narrative from the angle of a settee, illustrating how tv not solely brings pleasure and smiles to the household but in addition gives a way of success in itself. The advert highlights tv’s enduring significance in our lives and reveals how storytelling, together with generational connections, has developed—set to a catchy and memorable tune.
Oindrila Roy, managing director, Publicis India, mentioned, “With the ‘Thank You TV’ marketing campaign, we purpose to have fun tv not solely as a supply of leisure however as a medium that has profoundly formed how households join and share moments collectively. At Publicis India, we’re proud to collaborate with ZEE TV to carry this heartfelt narrative to life. By way of compelling storytelling and revolutionary concepts, we proceed to help ZEE TV in strengthening its bond with audiences, making certain tv stays a cherished and integral a part of tens of millions of lives.”
Sharing insights on the marketing campaign, Aman Mannan, nationwide inventive director, Publicis India acknowledged, “TV continues to be top-of-the-line modes of leisure for getting households and mates collectively. It makes us giggle, cry, suppose, and replicate. It even makes us leap in concern and pleasure. So, we needed to pay our respects to this unimaginable field of healthful leisure with an out-of-box thought. ‘Thanks, TV’ marketing campaign is Couch’s ode to TV.”
Kartik Mahadev, chief advertising officer, Zee Community additional added, “As 10 crore houses watch TV collectively each minute, we’re reminded of its unparalleled potential to spark pleasure, ignite conversations, and form the collective aspiration of a nation. On World TV Day, we needed to have fun this distinctive bond, and our companions at Publicis India introduced it to life with a playful twist — seeing TV via the eyes of the couch, the fixed companion to numerous shared moments. This concept superbly captures TV’s function as the guts of togetherness in Indian houses. This movie is a tribute to TV’s function as a timeless storyteller that evolves with us whereas protecting the spirit of togetherness alive.”
It is a complete digital and out-of-home (OOH) marketing campaign designed to successfully attain and have interaction viewers.
Written with the View : afaqs