Swiss Magnificence has launched its #SajDhajKe marketing campaign, that includes a bride who manages her wedding ceremony preparations whereas balancing work and household. The marketing campaign highlights the fashionable, multitasking bride who takes cost of her large day. It exhibits the bride managing wedding ceremony preparations, however she feels one thing is lacking till she sees herself within the mirror with Swiss Magnificence make-up. The realisation hits that when a lady will get prepared, she actually turns into the bride.
To increase the attain and influence of #SajDhajKe, Swiss Magnificence is collaborating with influencers who will share their interpretations of not simply the modern-day bride (#BridesAajKal) however of weddings (#WeddingsAajKal) and bridesmaids (#BridesmaidsAajKal).
Vidushi Goyal, CMO, Swiss Magnificence, stated, “At Swiss Magnificence, we’re captivated with celebrating the evolving roles of girls in each aspect of their lives. For the #SajDhajKe marketing campaign, we have now discovered our muse within the trendy bride—an empowered girl who takes the reins of her wedding ceremony and balances custom with a up to date outlook. This marketing campaign is not only in regards to the bride but additionally how weddings have remodeled from yesteryears to in the present day, however what continues to remain at its core is the bride & her D-Day look.”
The Swiss Magnificence marketing campaign options merchandise designed for the marriage season, together with long-lasting lipsticks and smudge-proof mascaras. The model additionally affords unique reward units for bridesmaids to share with family members throughout the celebration.
Written with the View : afaqs