Parle Merchandise, a producer of biscuits and confectionery, has launched a brand new marketing campaign for its Disguise & Search Choco Chip Cookies. Titled ‘GIF it a Go!’, the marketing campaign introduces a contemporary, youthful twist to cookie enjoyment, exploring enjoyable, playful interactions via the world of GIFs.
The ‘GIF it a Go!’ marketing campaign targets youth, encouraging them to make use of GIF-inspired exchanges in every day interactions. It options 5 movies showcasing relatable moments, highlighting Disguise & Search as an icebreaker.
Commenting on the marketing campaign, Mayank Shah, VP of selling at Parle Merchandise, mentioned, “With ‘GIF it a Go!,’ we’re remodeling Disguise & Search into greater than only a cookie – it’s a playful a part of on a regular basis moments. Our objective is to strengthen Disguise & Search’s enchantment amongst younger shoppers who worth authenticity and shared experiences.
Conceptualised by The Minimalist, the marketing campaign embraced the visible language of GIFs to seize the eye of Gen Z. Sahil Vaidya, co-founder of The Minimalist, said, “With ‘GIF it a Go!,’ we reimagined how a model can encourage actual connections. By mixing humour with easy, visible storytelling, we crafted a marketing campaign that resonated with Gen Z’s love for light-hearted, shareable moments – making Parle Platina Disguise & Search the right icebreaker.”
Written with the View : afaqs