HT Media Group has concluded yet one more profitable version of the Pageant of Items, delivering a month-long celebration that dazzled readers and entrepreneurs throughout 19 cities nationwide. This 12 months’s version wasn’t simply in regards to the scale; it was about connection, group, and celebration, a becoming tribute to the 100-year legacy of Hindustan Occasions, because the nation’s most trusted media voice delivered a festive expertise like by no means earlier than.
2024 Pageant of Items holds particular significance, because it coincides with Hindustan Occasions’ centenary because the Voice of the Nation. Operating from October 1 to October 31, this system achieved unprecedented scale and impression, seamlessly integrating throughout Hindustan Occasions Print and Digital (HindustanTimes.com), Hindi Hindustan Print and Digital (LiveHindustan.com), and LiveMint.com, making a unified platform that introduced collectively readers and types in an exuberant spirit of celebration.
A Document-Breaking Celebration of Manufacturers and Readers
With over 950 advertisers collaborating, the Pageant of Items 2024 turned a beacon of festive pleasure, mixing unmatched model visibility with unique provides that resonated deeply with our viewers. The marketing campaign journeyed by way of the festive season with electrifying momentum, partaking greater than 6 lakh contributors who eagerly competed in day by day quizzes, vying for coveted prizes akin to smartphones, smartwatches, and audio system. With 930 fortunate winners, this marketing campaign was a masterclass in immersive reader engagement and model collaboration, setting a brand new trade normal.
Unparalleled Model Synergies and Reader Engagement
3.5X Model Partnerships: This 12 months, the Pageant of Items noticed a unprecedented 3.5-fold enhance in model collaborations, partnering with 950+ main manufacturers from over 15 numerous industries, together with Auto, Retail, FMCG, Well being & Health, and Luxurious Merchandise. Esteemed names like Hindustan Unilever, Hero Motocorp, Amazon, Fb, and Samsung showcased their belief in HT Media as the final word platform for impactful festive branding and client engagement.
Unmatched Viewers Attain: Spanning throughout 19 key cities — together with Delhi & NCR, Mumbai, Chandigarh, Lucknow, Kanpur, Varanasi, and Patna — the Pageant of Items 2024 not solely captivated an enormous print viewers but additionally prolonged its attain digitally. The web marketing campaign recorded a formidable 11 million distinctive impressions with a standout 1.49% CTR, exemplifying HT Media’s unparalleled potential to drive engagement through the festive season throughout its digital property — Hindustan Occasions, Hindustan, and Mint.
High Festive Zones: Patna emerged because the frontrunner within the Hindi heartland, with the best engagement, adopted by Kanpur. Cities throughout Bihar, Uttar Pradesh, Uttarakhand, and Jharkhand demonstrated distinctive participation, highlighting the marketing campaign’s deep regional connection.
Celebrating a Century of Legacy, Forging New Paths of Influence
“As we rejoice 100 years of Hindustan Occasions, the Pageant of Items 2024 stands as a testomony to our unwavering dedication to creating impactful, joyous experiences for our readers whereas driving unparalleled worth for our model companions,” mentioned Rajeev Beotra, govt director, HT Media Group. “This 12 months’s competition underscores our power in partaking audiences throughout India and our continued dedication to mixing custom with innovation. It’s a real reflection of our potential to encourage, delight, and foster significant connections throughout probably the most vibrant time of the 12 months. Our expansive attain and record-breaking participation metrics display the immense worth {that a} marketing campaign like this brings to the HT Media ecosystem. We stay dedicated to evolving this custom, providing ever-more compelling alternatives for readers and types to rejoice collectively.”
Legacy of Belief, Way forward for Festive Excellence
With its century-long heritage, Hindustan Occasions continues to redefine reader engagement and model collaboration. Because the Pageant of Items 2024 attracts to a triumphant shut, HT Media celebrates the highly effective connections solid and appears forward to crafting even larger alternatives for manufacturers and readers within the festive seasons to come back.
Hindustan Occasions — a legacy of 100 years, a way forward for infinite potentialities.
Written with the View : afaqs