Police, the approach to life model, announce a two-year partnership with Indian cricket star KL Rahul. The sports activities legend will characterize the model throughout India and the Center East—areas the place the model’s adventurous spirit resonates deeply with customers. Owned by the De Rigo Group, Police Watches has been within the Indian market with the power of Titan Firm retailing and advertising prowess.
The marketing campaign will characteristic KL Rahul in a video obtainable on numerous platforms, providing a contemporary, localised tackle the model’s “Audacity Wished” idea.
KL Rahul’s focus, dedication, and genuine character align seamlessly with Police’s ethos of confidence and self-expression. Having established itself over the previous 40 years as a model synonymous with daring, rebellious model, Police has attracted people who refuse to adapt to conventional norms. This daring method to style is embodied in its newest international positioning, “Audacity Wished,” which celebrates trendy masculinity—one outlined by individuality, authenticity, and the braveness to embrace all aspects of life.
“KL Rahul is an embodiment of all the things Police stand for—dedication, confidence, and an unwavering sense of individuality,” states Barbara De Rigo, Chief Advertising and marketing Officer of the De Rigo Group. “His ardour for his sport and his distinctive private model makes him a standout determine each on the earth of cricket and style. His partnership with Police showcases a shared imaginative and prescient of pushing boundaries, embracing individuality, and provoking confidence. The partnership with KL Rahul marks one other chapter within the model’s journey to attach with international audiences who search extra than simply eyewear—they search a life-style.”
Rahul’s distinctive journey—from rising up in Mangalore and rising by means of the ranks of Indian cricket to turning into one of many nation’s most extremely regarded athletes—resonates deeply with the Police model. His means to excel below stress, coupled along with his down-to-earth nature, completely captures the spirit of “Audacity Wished.”
KL Rahul on this new collaboration stated, “Being appointed because the model ambassador for Police is an thrilling alternative. I’m thrilled to hitch forces with a model that champions authenticity and conjures up everybody to specific themselves fearlessly. Police characterize innovation and boldness, qualities I deeply join with. Collectively, we aspire to encourage individuals to embrace their uniqueness and make a press release in each side of life.”
Written with the View : afaqs