As the marriage season festivities start, Myntra, a vogue and wonder vacation spot, has partnered with Bollywood actor Anushka Sharma to unveil a brand new marketing campaign. The advert movie captures the essence of Indian weddings, showcasing six make-up seems to be curated for each wedding ceremony event, from the intimate haldi ceremony to the grand reception. Anushka Sharma, a mode icon herself, guides viewers via every look, inspiring viewers to let their magnificence shine. Whether or not it’s the radiant bride, the glamorous sister, or a trendy visitor, Myntra Magnificence provides a plethora of merchandise to assist create a flawless look.
Set in opposition to the colourful backdrop of a lavish Indian wedding ceremony in the course of the sangeet ceremony, Anushka Sharma guides viewers via moments, showcasing various make-up types. From the bride’s sister, with a shiny look playfully swiping the groom’s footwear, to Maasi ji’s retro winged eyeliner, and the bride’s finest pal in a daring metallic end, the marketing campaign highlights how every look tells a singular story. The movie culminates within the bride’s beautiful monochrome entrance, fascinating everybody. Moreover, Anushka goes on to ask viewers to find their good wedding ceremony look utilizing Myntra Magnificence’s Digital Attempt-On characteristic, permitting exploration of personalised types tailor-made to boost their distinctive magnificence.
To additional improve the buying expertise, Myntra’s Digital Attempt-On characteristic permits customers to experiment with 6 totally different full make-up seems to be just about. With its huge collection of magnificence merchandise from high manufacturers and personalised suggestions, Myntra goals to be one of many final locations for each wedding ceremony want, from hair, to skincare and wonder.
Artistic Credit:
Company: Toaster
Chief Artistic Officer: Ira G
Managing Director, Toaster India: Bhawika Chhabra
On the launch of her new advert movie with Myntra, Bollywood actor and Model ambassador, Anushka Sharma, mentioned, “I’m blissful to be a part of Myntra Magnificence. Filming the commercial to spotlight how Myntra celebrates individuality was an important expertise. I can’t wait for everybody to find all that Myntra Magnificence has to supply this season!”
Talking on the launch of the advert movie, Abhishek Gour, Director, Model and Digital Advertising, Myntra, mentioned, “As we enter the colourful wedding ceremony season, we’re excited to launch our newest marketing campaign, showcasing a surprising array of magnificence merchandise designed to make each celebration further particular. At Myntra Magnificence, we’re devoted to offering comfort and personalisation via improvements just like the Seems to be Digital Attempt-On characteristic, serving to our clients uncover merchandise that swimsuit their distinctive fashion. This marketing campaign embodies our dedication to creating magnificence extra accessible and fascinating for all. We’re proud to have Anushka Sharma as our model ambassador, whose magnificence and authenticity proceed to boost the impression of our partnership.”
Ira G, Chief Artistic Officer, Toaster India, commented, “If there’s one factor extra essential than the meals served at weddings, it’s the seems to be which are served. Everybody desires to look their finest and we needed to deliver alive simply how enjoyable it may be. With Myntra’s Digital Attempt On, experimenting with totally different seems to be turns into extra enjoyable and fewer intimidating. The marketing campaign hopes to encourage completely everybody from the bride to her buddies and kinfolk to look their finest.
Written with the View : afaqs