After foraying into the ornamental paints sector earlier within the yr, Birla Opus Paints housed below Aditya Birla Group’s Grasim Industries, has now launched its newest marketing campaign – Naye Zamane ka Naya Paint i.e. ‘New Paint for the New period’.
Conceptualised by Leo Burnett India, the movie options two actors – Vicky Kaushal and Rashmika Mandanna, as model ambassadors speaking about its distinctive and distinctive options and high quality, together with veteran and versatile actors like Neena Gupta and Saurabh Shukla.
The distinctive thought, stellar solid and powerful conceptualisation is aimed in the direction of making Birla Opus Paints as “new” and “fascinating”. The marketing campaign can be amplified in Hindi and all main regional languages and backed by a 360-degree activation throughout TV, Digital, OOH, Print, and Radio to drive consciousness and induce trials.
Commenting on the marketing campaign, Rakshit Hargave, CEO, Birla Opus Paints, stated – “With our new marketing campaign, ‘Naye Zamane ka Naya Paint,’ which is getting launched this festive season, we spotlight our product’s efficiency via a dynamic solid, mixing the recent power of Vicky Kaushal and Rashmika Mandanna together with the timeless allure of Saurabh Shukla and Neena Gupta. We’re assured this marketing campaign will deeply resonate with our shoppers, showcasing our modern and galvanizing strategy!”
Bollywood famous person Vicky Kaushal talked about – “I am thrilled to be part of the Birla Opus Paints household and searching ahead to spreading vibrancy and colours within the lives of shoppers. The marketing campaign is creatively delivered to life via these movies in a extremely differentiated method. I had a number of enjoyable taking pictures the advert with veteran actor Saurabh Shukla whose improvisation through the shoot was a deal with to look at.”
Pan India Star Rashmika Mandanna talked about – “I imagine one ought to evolve with altering occasions. The most recent marketing campaign by Birla Opus Paints is a mirrored image of my perception to make decisions backed by info and never following the overall observe. I’m pleased to associate with Birla Opus as their ambassador and taking pictures the advert with Neena Ji was an excellent expertise. I look ahead to an excellent affiliation with Birla Opus Paints.”
Talking concerning the marketing campaign Rajdeepak Das, Chairman, Leo Burnett – South Asia stated “We stay in a world that’s consistently reworking, reshaping our properties, wants and views. Our movie that includes an ensemble solid brings an entertaining perspective of how whereas old skool paints labored previously, it is time to embrace the following era of paints that are meticulously designed to satisfy new India’s ever-changing wants.”
Company credit:
Shopper: Birla Opus Paints
Inventive Company: Leo Burnett India
Manufacturing Home: Chrome Footage
Written with the View : afaqs