TTK Status has launched the Efficia Gasoline Range, which affords 75% thermal effectivity, bettering vitality financial savings in comparison with conventional stoves. The product’s TVC highlights its gasoline effectivity, evaluating it to car mileage. The marketing campaign promotes the Efficia Gasoline Range as an eco-friendly choice for shoppers.
The model has launched the Efficia Gasoline Range, designed to supply superior effectivity and cut back gasoline consumption. The range goals to assist shoppers save on fuel payments, particularly as gasoline costs proceed to rise. Centered on gasoline effectivity, the product is focused at Indian households searching for good options that mix efficiency, financial savings, and sustainability of their kitchens.
The advert movie, ‘Mileage Badh Gaya Gasoline Range Ka’ was conceptualised by DDB Mudra. Via this marketing campaign, TTK Status goals to showcase the options of Efficia Gasoline Range. The advert movie options characters evaluating the fuel range to a automobile, emphasising that it affords “mileage sabse jyada” – highest mileage of all.
Anil Gurnani, chief gross sales and advertising officer, TTK Status, provides, “We’re blissful to launch this revolutionary fuel-efficient fuel range, and we consider this one of-a-kind product will remodel the market. Our aim is to lift consciousness about sustainability & vitality saving amongst our shoppers. The TVC marketing campaign highlights a major situation in India: gasoline effectivity. By introducing the Efficia fuel range, we intention to cut back fuel consumption, serving to households save on their fuel payments—particularly necessary in in the present day’s fluctuating gasoline value panorama.”
Talking concerning the mission, director Sukrithi Tyaagi says, “We took the phrase “mileage,” a novelty on this market, and gave it a comedic spin, enjoying off its sudden use within the context of fuel stoves to boost the humour.”
Sooraj Pillai, inventive director at DDB Mudra, says, “With this marketing campaign, we need to emphasise on environment friendly cooking with the Efficia fuel range. By tapping a nation’s situation on this fluctuating economic system, it’ll assist the shoppers overcome day by day challenges.”
Written with the View : afaqs