KRBL, the mum or dad firm of India Gate Basmati Rice, has launched the ‘Swaad Samriddhi Ka’ marketing campaign in Maharashtra to strengthen its market presence. The marketing campaign goals to attach with the cultural values of Maharashtra, a key marketplace for the basmati rice class, which contributes round 13% to the phase.
The ‘Swaad Samriddhi Ka’ marketing campaign by India Gate Basmati Rice highlights the significance of household and prosperity. It exhibits a husband lacking dinner as a result of work, whereas his spouse surprises him at his manufacturing unit together with his favorite meal, Varan Bhaat. To make sure the marketing campaign reaches the hearts of Maharashtrian households, India Gate Meals has crafted a culturally related artistic movie and is concentrating on a number of areas together with Kolhapur, Pune, Sangli, Solapur, and Satara. Moreover, the marketing campaign can be amplified on digital platforms, significantly YouTube.
“With India Gate Basmati Rice already being a market chief throughout India, we see Maharashtra as a vital area to gasoline our development. Maharashtra’s customers are extremely hardworking and devoted to constructing prosperity for his or her households, a sentiment we deeply resonate with.
Via our expanded portfolio and this heartfelt marketing campaign, we purpose to not solely enhance our model’s familiarity but additionally nurture a deep-rooted reference to the households,” says Kunal Sharma, AVP-marketing, MT&E-commerce, KRBL.
Written with the View : afaqs