In Lenskart’s newest advert marketing campaign, Bollywood actor Chunky Panday makes a humorous look, bringing his signature wit to the model. The advert begins with Panday coming into a Lenskart retailer, visibly upset as he confronts a salesman in regards to the “Chunky Glasses” assortment.
Panday accuses the employees of profiting off his title with out permission, demanding credit score, royalties, and even a patent for using “Chunky.” He orders the salesperson to contact Lenskart founder Peyush Bansal, together with shareholders and buyers, to resolve what he deems a “disaster.”
When the salesperson tries to make clear that the time period “chunky” isn’t linked to the actor however the collections the model has, Panday playfully holds up a number of pairs of daring, outsized sun shades, declaring them his type. He refers back to the frames as “chunky,” insisting they align along with his look and subsequently entitle him to compensation.
The advert concludes with a twist as Panday lightheartedly revises his iconic dialogue from the Housefull film sequence, saying to Bansal, “I am joking.” He then goes on to say that Lenskart’s “Chunky Assortment” is, in reality, a private favorite, including an endorsement for the model.
With a mix of humour and nostalgia, Lenskart’s marketing campaign faucets into Panday’s charismatic character whereas showcasing its vary of daring frames, including a novel layer of cultural relevance.
Written with the View : afaqs