Haldiram’s, a sweets and snacks firm, has unveiled its latest TVC marketing campaign #Mithaihottohbashaldirams – “Haldiram’s mithai khao aur joyful shappy ho jao”, showcasing its gifting vary of mithai forward of the festive season.The gifting vary, consists of the merchandise just like the Imperial Pleasure Field, Royal Heritage Field, Kaju Katli, Motichoor Ladoo, Gulab Jamun, and Rasgulla, amongst others.
The marketing campaign focuses on the actual fact, “You needn’t look ahead to joyful moments to eat mithai, one can even eat mithai and be joyful.” This perception is captured within the TVC that includes a tune. The marketing campaign will run throughout a number of platforms, together with tv, print, hoardings, and digital media.
Talking concerning the all-new marketing campaign, Divya Batra, head of selling, mentioned, “We goal to showcase mithai as greater than only a deal with for particular events. With this marketing campaign, we need to spotlight that mithai can carry day by day pleasure, spreading smiles and happiness effortlessly. Additionally, our gifting vary affords the proper method for customers to share this happiness with their family members each day. That’s why we are saying – Khushkhabri ka wait mat karo, Haldiram’s mithai khao aur Pleased Shappy ho jao. Mithai ho toh bas Haldiram’s!”
Written with the View : afaqs