Campus Activewear, a sports activities and athleisure footwear model, unveiled its new model marketing campaign movie, that includes model ambassador Vicky Kaushal. The marketing campaign movie encourages youth to strategy life with confidence and individuality.
The marketing campaign movie focuses on the idea of ‘Transfer Your Manner,’ encouraging youth to embrace their individuality. It emphasises trusting one’s personal path and having fun with the journey.
The movie opens with Vicky Kaushal moving into a gathering with a director and producer, as they focus on a movie position. As they lay out their supply, Vicky turns into utterly absorbed within the rhythm of the second, shifting with an plain stream. They attempt to maintain him because the lead by providing a double and even triple position. Simply as the strain builds, Vicky breaks into an sudden dance transfer, pauses, and, with a smile, exclaims, “Rattling good sneakers, Yaar!” whereas pointing to his Campus Sneakers. The movie ends with a robust message: “Once you transfer your method, the world strikes with you. Campus Transfer Your Manner.”
Talking in regards to the marketing campaign, Prerna Aggarwal, chief advertising officer, Campus Activewear, stated, “We’re witnessing a era of dynamic younger people who will not be solely continuously on the transfer however are additionally fearlessly expressing their distinctive identities via vogue. And Campus sneakers is the associate that helps them do that by providing on-trend, fashion- ahead footwear that speaks to their genuine selves. Our ‘Transfer Your Manner’ marketing campaign is greater than only a message— it’s a celebration of assured self-expression and the liberty to chart your individual path. We imagine in encouraging everybody to make selections that align with their passions, embrace their journey unapologetically, and categorical their individuality— whether or not in extraordinary steps that they take or their on a regular basis strikes.
Sharing his ideas on the marketing campaign, Vicky Kaushal, stated, “Step one to any journey is believing in your self. This marketing campaign isn’t only a message; it’s a mirrored image of how life rewards confidence and individuality. I am thrilled to be part of a marketing campaign that captures the essence of staying true to oneself. It conjures up younger individuals to take that leap of religion, carve their very own paths, and watch the world embrace their distinctive journey. It is unimaginable to be related to a model that is really driving this motion, empowering people to specific themselves with confidence and magnificence.”
The marketing campaign will likely be amplified by way of 360-degree strategy throughout a number of platforms, together with tv, print, digital media, information channels, OOH, and all model touchpoints.
Written with the View : afaqs