Mentos, from the home of Perfetti Van Melle India, launched the ‘Sure To Contemporary’ marketing campaign that includes actor Abhay Verma. The marketing campaign highlights how Mentos can remodel on a regular basis, mundane moments into extra energetic and enjoyable experiences, aligning with the model’s playful picture and emphasising the refreshing affect of Mentos flavours.
Within the marketing campaign video, Abhay Verma sits in a uninteresting biology class. Bored, he eats a Mentos, sparking a vivid, imaginative transformation in his thoughts. The classroom shifts into a vibrant, energetic setting, with humorous scenes like rotating benches, flying papers, and animated props, whereas his classmates stay unaware. The advert ends with the Mentos emblem, reinforcing the concept that Mentos provides pleasure to on a regular basis moments.
“Mentos has lengthy been synonymous with freshness and new views, making an enduring affect on customers all over the place. Our newest marketing campaign, say ‘Sure to Contemporary’, pays tribute to this legacy whereas introducing a contemporary perspective tailor-made for Gen Z. This vibrant era thrives on spontaneity and seeks out joyful experiences of their day by day lives. With the charismatic Abhay Verma main the cost, we showcase how having fun with Mentos evokes a contemporary mindset, empowering people to uncover enjoyable within the boring”, says Gunjan Khetan, advertising director, Perfetti Van Melle India.
Anurag Agnihotri, managing companion (Inventive), Ogilvy West, shared his ideas on Mentos’ comeback after 8 years, “We needed to maintain our message easy but impactful. Life usually presents us with on a regular basis moments that really feel caught in a loop of monotony. That is the place Mentos is available in. With only one refreshing pop, Mentos turns these mundane moments into sudden bursts of enjoyable. Irrespective of how uninteresting the scenario is, Mentos transforms it into one thing memorable and refreshing. That is why Mentos – ‘Sure To Contemporary!’”
“As a child, refreshment meant Mentos for me. The very first thing I would purchase with my day by day pocket cash was Mentos—and truthfully, that is nonetheless the case in the present day! In reality, it’s even higher now with the Mentos rainbow roll. It has been part of my life ever since, so turning into the face of this iconic model in any case these years appears like life has come full circle. It’s a ‘Sure to Contemporary’ from me, as I let the enjoyable unfold.” says Abhay Verma, actor.
The ad-film showcases the Mentos Rainbow Roll containing fruity flavours together with strawberry, orange, watermelon and pineapple in a single roll.
Written with the View : afaqs