Merino Laminates has launched a 360° model marketing campaign throughout India, designed by Lowe Lintas. The marketing campaign highlights Merino’s uniquely crafted and aesthetically interesting laminates, emphasising their transformative impression on house interiors. By means of numerous platforms, the marketing campaign goals to showcase the model’s numerous vary of design choices accessible to shoppers nationwide.
The model marketing campaign, ‘Be Completely different,’ is geared toward inspiring owners to remodel their areas to replicate private fashion and character.
The movie encourages shoppers to rethink their selection of laminates, urging them to maneuver past normal choices towards extra visually interesting and distinctive designs.
Parveen Gupta, chief advertising officer at Merino Group mentioned, “At Merino, we consider in empowering prospects to create areas which can be as distinctive as they’re. Our new model proposition, ‘Be Completely different’, embodies our dedication to providing designs that assist our prospects make distinctive fashion statements with confidence by their inside areas.”
The movie highlights the Sampada Assortment, a laminate vary impressed by Indian artwork and heritage, that includes new designs.
Sharing her ideas on the marketing campaign, Vasudha Misra, president (Artistic), Lowe Lintas mentioned, “As fantastic eating eating places talk about produce that’s farm to desk; right here’s an promoting equal that’s maybe as satisfying – pitch to manufacturing tasks. Our work on Merino, sailed by the pitch course of, post-pitch debriefs, and manufacturing modifications to reach scrumptious and fragrant on screens. Based mostly on a easy fable, it led to an fascinating visible system that also makes us smile, even after watching it a thousand occasions by now.”
The pan-India marketing campaign is now dwell on all on-line and offline platforms.
Written with the View : afaqs