ITC’s Sunfeast Marie Mild has launched a brand new tune to rejoice Chhath Puja. The tune highlights the pageant’s cultural narratives and non secular significance, emphasising the worship of the Solar, which aligns with the model’s values.
The Sunfeast Marie Mild Chhath Puja marketing campaign visually incorporates Madhubani artwork, celebrating the cultural heritage of the area and including depth to the pageant’s narrative within the marketing campaign video.
Ali Harris Shere, the chief working officer of the Biscuits and Desserts Enterprise at ITC’s Meals Division, mentioned ” Chhath puja is a celebration of devotion, group, and reverence for the Solar. By this tune, Sunfeast Marie Mild goals to attach with the spirit of the pageant and the tales that resonate throughout generations. Our tune is a humble tribute to the pageant’s essence and the selfless dedication of devotees.
The music video has been launched throughout Sunfeast Marie Mild’s social media platforms, together with YouTube, Fb, and Instagram.
Written with the View : afaqs