Swarovski has launched its Vacation 2024 marketing campaign titled ‘Celebration of Desires,’ that includes world model ambassador Ariana Grande. Directed by Giovanna Engelbert, the marketing campaign was photographed by Mert and Marcus, with a movie directed by Christian Breslauer.
Within the Vacation 2024 “Celebration of Desires” marketing campaign, Ariana Grande steps right into a Swarovski-themed setting designed as an opulent nightclub, symbolising the model’s aesthetic. The video options Grande and a gaggle of visitors wearing Swarovski jewelry.
Within the marketing campaign, Ariana Grande is styled in jewelry from Swarovski’s Millenia and Matrix Crash collections, together with a couture outfit designed by Giovanna Engelbert, Swarovski’s world inventive director.
Giovanna Engelbert commented: “I had the pleasure not solely to create essentially the most fabulous get together ever, but in addition to do it with the unbelievable Ariana Grande. We had an absolute blast bringing my imaginative and prescient to life. Watching her embrace the joyful, up to date glamour of Swarovski has been each an honour and pure pleasure. This has been a long-held dream lastly coming to life in essentially the most extravagant and vibrant manner, bursting with inventive power, popular culture, and a shared want to have a good time and unfold some happiness to the vacation season. You might be all invited to the Celebration of Desires!”
Ariana Grande added, “Celebrating on the Celebration of Desires, surrounded by the good, most glamorous visitors decked in Swarovski jewels, was an unforgettable expertise. I really like how the marketing campaign captures the festive spirit, and the movie’s dynamic music video model brings all of it collectively. The power on set was contagious – we had a lot enjoyable dancing that nobody wished to go residence! It’s nice to deliver some pleasure and sparkle this Vacation Season, and I’m thrilled to proceed this journey with Swarovski.”
The Swarovski Vacation 2024 marketing campaign is dwell throughout varied media platforms together with Out Of Residence, TV, print and a number of digital areas.
Written with the View : afaqs