Olympic shooter Kim Ye-Ji, who went viral after successful a powerful silver medal within the girls’s 10-meter air pistol occasion on the 2024 Olympics, has been named Tesla Korea’s first model ambassador.
Kim captivated viewers along with her distinctive taking pictures glasses and informal but assured manner all through the competitors. Her efficiency drew reward from high-profile figures, together with Elon Musk, Tesla’s CEO.
Musk remarked on her potential as a film star, suggesting that she be solid in an motion movie and jokingly including, “No performing required!”
She ought to be solid in an motion film. No performing required!
— Elon Musk (@elonmusk) July 30, 2024
Kim has develop into Tesla Korea’s first ambassador and the EV maker’s first recognized paid movie star ambassador globally. The choice to collaborate along with her is in line with a technique to advertise sustainability by way of sports activities, leveraging her international attain and recognition to achieve a bigger viewers.
This transfer represents a departure from Elon Musk’s long-standing coverage of avoiding paid endorsements. Musk has regularly emphasised Tesla’s success in constructing a worldwide model with out counting on movie star partnerships, contrasting Tesla’s technique with that of conventional automakers, which regularly use high-profile personalities to market their automobiles.
Nonetheless, Tesla’s determination to nominate an official model ambassador displays a potential shift in its advertising technique, doubtlessly opening the door to extra partnerships geared toward increasing the model’s attain and enchantment in new markets.
In a press launch saying her partnership with Tesla, Kim expressed her enthusiasm, stating that she hopes to “convey a constructive message along with Tesla” and that she is “very excited” to collaborate with the automaker.
Furthermore, she is making a notable transition from the sports activities enviornment to mainstream tradition, having not too long ago signed on for a job in an upcoming Korean movie the place she’s going to painting an murderer. This transfer into performing not solely broadens her enchantment but in addition positions her as a multifaceted movie star, able to reaching numerous audiences past the realm of sports activities.
Whereas Tesla has not beforehand had official model ambassadors, it has attracted consideration from a number of influential figures. Kanye West has referred to as his Tesla Mannequin S the “funnest automobile” he’s ever pushed, highlighting its futuristic design and environmental advantages. Different celebrities like Brad Pitt, Cameron Diaz, and Harrison Ford are additionally recognized to drive Teslas. Moreover, cultural icons akin to Jay-Z and Invoice Nye contribute to the model’s visibility, enhancing its enchantment as an emblem of luxurious and sustainability.
Written with the View : afaqs