As the colourful pageant of Diwali approaches, households throughout India are busy making ready for this beloved event. The air is infused with the wealthy aroma of sweets and laughter as the heat of cherished recollections envelops us. To go with this celebratory event, this 12 months, Cadbury Celebrations is encouraging households to rediscover the sweetness of in-person connections.
Nevertheless, in right now’s fast-paced world, the place know-how typically turns into an alternative choice to real interactions, the true essence of Diwali dangers getting misplaced in digital exchanges. This 12 months’s marketing campaign, “Message pe muh meetha nai hota,” highlights the significance of in-person celebrations over digital greetings, specializing in the heat and pleasure of shared moments with family members.
Nitin Saini, vp of selling at Mondelez India, displays on the emotional heartbeat of this initiative, saying, “This 12 months, we needed to return to our roots and traditions of togetherness that had been embraced throughout festivities, however the digital age coupled with the growing bodily distance has gotten the higher of us. Diwali is a pageant that’s deeply rooted within the pleasure of togetherness, the place the heat of human connections has at all times taken a centre stage. This 12 months, we needed to transcend the standard celebrations and actually seize the essence of what Diwali means—these irreplaceable moments spent with family members, the place each smile, each hug, and each shared candy carry the heat of togetherness. This marketing campaign is a reminder that no digital greeting can match the magic of being collectively and celebrating the enjoyment of connection.”
Sukesh Nayak, chief artistic officer at Ogilvy India, superbly captures this sentiment: “Diwali is the pageant of getting collectively and celebrating together with your family members. Nevertheless, with the developments in know-how, we have now normalised hoping on textual content, typically missing the private contact and pleasure in these festivities. This 12 months, we have introduced again the magic of celebrating Diwali together with your family members, the sweet-old method. This marketing campaign is a delicate reminder to maneuver over the countless Diwali forwards and rejoice in probably the most significant connections that greatest occur face-to-face. Our marketing campaign, movie and activation, is a heartfelt nudge to these actual, in-person connections that digital screens can by no means replicate. It is a reminder that probably the most treasured Diwali presents are shared, not despatched.
Shekhar Banerjee, chief consumer officer and workplace head, West, North and East, Wavemaker India added, “This Diwali, Cadbury Celebrations turns into greater than only a deal with; it weaves itself into the material of the pageant, sparking pleasure and togetherness. By personalised on-line experiences, heartwarming influencer tales, and strategic integrations with beloved TV reveals and festive shows, the model is current in each coronary heart and residential. Cadbury Celebrations evokes customers to create candy recollections by sharing the reward of togetherness with family members, turning into synonymous with the spirit of Diwali.”
Written with the View : afaqs