ITC’s Dawn Spices, a spices model in East India, has launched a music video as a part of its ‘Urja ka Vardaan’ marketing campaign to rejoice Chhath Puja in Bihar. The music video goals to encourage the youthful era in understanding and embracing the importance of this competition.
The music video, that includes the vocals of Bhojpuri singer Devi, brings collectively actors Rajesh Kumar and Neha Marda in roles, portraying a household that guides their youngsters by the traditions of Chhath Puja. The video captures the essence of Chhath Puja, specializing in the bond between generations as they arrive collectively to honour the Solar God and search blessings of well being, happiness, and prosperity.
Talking concerning the video, actor Neha Marda shared, “Chhath Puja isn’t just a competition; it’s an emotion that binds households collectively throughout distances. This music video touches the soul with its heartfelt rendition, emphasising the significance of Chhath Puja among the many youthful minds with a hope for them to hold ahead this lovely custom in future. It superbly brings out the essence of the competition – the prayer for the well-being of family members and the energy that this devotion brings to our lives. It’s a lovely tribute to the cultural heritage of Bihar, and I’m proud to be a part of this initiative with Dawn Spices.”
Talking concerning the collaboration, actor Rajesh Kumar mentioned, “Chhath Puja is all about coming collectively and paying homage to the solar god and mom nature for the blessings. This music video is a stupendous tribute to the age-old traditions that outline us as a neighborhood. I’m thrilled to be part of this celebration of tradition and to assist Dawn Spices of their efforts to showcase the richness of Bihar’s traditions.”
Piyush Mishra, enterprise head, Dawn Spices, added, “Dawn Spices has all the time been dedicated to celebrating festivals which are integral to our customers. With ‘Urja Ka Vardaan,’ we’re proud to take one other step in the direction of uniting households within the pleasure and traditions of Chhath Puja. The music video displays the values of household, togetherness, and passing down traditions, which resonate deeply with the ethos of ITC Dawn Spices.”
The music video has been launched throughout Dawn Spices’ social media platforms, together with YouTube, Fb, and Instagram.
Written with the View : afaqs