The Baker’s Dozen (TBD), an artisan bakery model, introduced their partnership with Bollywood actress Soha Ali Khan for his or her ongoing shopper consciousness marketing campaign, “The Fact We Knead.” That is TBD’s first-ever movie star partnership. By aligning with Soha Ali Khan, TBD goals to encourage customers to make knowledgeable selections and respect the real worth behind their favorite bakery objects.
Aditi Handa, co-founder and head chef at The Baker’s Dozen stated: “We’re extremely excited to accomplice with Soha Ali Khan for ‘The Fact We Knead,’ marking a brand new chapter for our model. This marketing campaign displays our dedication to all the time making merchandise with actual substances and utilizing no nasties – values which can be on the coronary heart of every thing we do. We’ve all the time admired Soha for her dedication to high quality and authenticity, which completely aligned with what we needed to speak to our clients. Soha’s partnership amplifies our message and helps us attain extra individuals who worth authenticity and excellence of their meals.”
Speaking concerning the affiliation, Soha Ali Khan expressed, “I’m excited to hitch The Baker’s Dozen for his or her ‘The Fact We Knead’ marketing campaign. As a shopper, I imagine transparency and high quality are important within the merchandise we select. Partnering with an genuine model like TBD completely aligns with my values and beliefs. This marketing campaign is a good initiative to coach individuals concerning the significance of understanding what’s of their meals. I’m proud to be a part of a motion that promotes trustworthy and scrumptious bakery merchandise.”
The primary advert movie on this partnership highlights Soha’s choice for The Baker’s Dozen’s bread, specializing in the model’s dedication to gut-friendly merchandise with no dangerous components.
Written with the View : afaqs