Zomato Stay, the ticketing arm of Zomato, has launched its first marketing campaign to advertise the LIVE tab on the Zomato app, encouraging customers to discover leisure and occasions. The marketing campaign includes two digital movies that includes the music sensation Diljit Dosanjh and stand-up comedian Rahul Dua who tease the viewers with a sneak peek into their efficiency and urges them to e book the total expertise by way of Zomato Stay.
The marketing campaign promotes consciousness of Zomato Stay’s leisure choices accessible by way of the Zomato app. Conceptualised in-house by the Zomato crew, the 2 movies are based mostly on the premise of a buyer’s unintended discovery of the LIVE tab whereas utilizing the Zomato app for meals ordering and supply.
Within the first movie that includes Diljit Dosanjh, an bizarre auto experience for a buyer takes a starry route when an unintended faucet on the Zomato Stay tab takes them to the Diljit universe, the place the pop sensation teases the consumer with a verse from his basic hit.
Within the second movie, a buyer scrolls by means of the Zomato app throughout his lunch break at work, unexpectedly will get teleported to Rahul Dua’s stand-up comedian act by by accident tapping on the Zomato Stay tab. In each movies, the abilities set the tone and temper for his or her signature expertise and nudge the customers to e book the total expertise by means of Zomato Stay by way of LIVE tab.
The digital-first marketing campaign may also have OOH extensions throughout cities like Mumbai, Delhi and Bangalore.
Written with the View : afaqs
