Mumbai-based communications company, Pitchfork Companions Strategic Consulting LLP, has been appointed because the strategic communication counsel for Ashley Madison, a worldwide married relationship web site. As a platform, Ashley Madison is famend for providing its customers a discreet house to discover private relationships with a like-minded group. As a part of the mandate, Pitchfork Companions will drive the holistic communication narrative and handle the PR, social, and digital mandate for Ashley Madison in India.
With its international presence in 45 nations, the platform empowers individuals to navigate relationships with discretion and utmost respect for privateness. Because it expands its footprint in India, the collaboration with Pitchfork Companions will allow Ashley Madison to create an attractive communication and digital technique constructed to resonate with the cultural sensitivities of the nation.
Sharing his ideas concerning the partnership, Paul Keable, chief technique officer, Ashley Madison, shared, “We look ahead to increasing our operations in India and rising our international membership base, which now exceeds 85 million for the reason that web site’s inception in 2002. On this endeavor, we depend on the experience of Pitchfork Companions to assist us successfully talk with each current and potential customers and to ascertain our platform as a secure and safe house for discreet connections.”
Talking concerning the appointment, Jaideep Shergill, co-founder of Pitchfork Companions Strategic Consulting, mentioned, “We’re excited to collaborate with Ashley Madison. Our strategy to constructing considerate communication and digital methods for the model is according to their dedication to offering a non-judgmental and like-minded house for private exploration. Collectively, we look ahead to making a optimistic narrative that respects the cultural material of India whereas supporting Ashley Madison’s progress out there.”
Written with the View : afaqs