Bigg Boss 18 returns with a lineup of sponsors, showcasing its impression in each leisure and promoting. Manufacturers like Vaseline, Bella Vita, and Parle 20-20 Cookies be a part of a dynamic lineup of companions, reflecting the present’s broad enchantment to manufacturers and viewers. With progressive model integrations and the game-changing “Time Ka Tandav” theme, this season guarantees to redefine actuality tv and create highly effective new connections between manufacturers and audiences.
Launched on October 6 at 9pm on COLORS, it’s obtainable 24*7 on JioCinema for premium subscribers.
The season’s sponsors embrace {industry} stalwarts like Vaseline, Harpic, Ching’s Secret Schezwan Chutney, Parle 20-20 Cookies; new entrants like Bella Vita, Go Cheese, MyTrident, Blue Heaven; and a mixture of companions throughout classes like Galaxy Chocolate, First Video games, Vimal Elaichi, Macho Sporto, Housing.com, Manforce, Siyaram’s, Philips and extra, highlighting the present’s cross-industry enchantment. Manufacturers are gearing up for deeper engagement by the present’s interactive options, making Bigg Boss a main avenue for reaching numerous client segments.
Talking in regards to the significance of name partnerships, Mahesh Shetty, head – Community Gross sales, Viacom18, added, “We’ve witnessed immense development within the scope of name integrations over time, and Bigg Boss continues to set the gold normal for collaboration in leisure. This season we’ve efficiently cracked new classes and introduced on board a number of first-time model companions throughout numerous sectors. Their inclusion speaks to the present’s unmatched attain and skill to create distinctive, high-impact engagement alternatives. We’re excited to work with this unbelievable mixture of manufacturers to ship memorable experiences that may resonate deeply with our viewers and companions alike.”
Commenting on Vaseline’s affiliation with Large Boss S18, Pratik Ved – head of the skincare enterprise HUL mentioned, “Over the past decade, Large Boss has carved a novel place for itself within the Indian Tv ecosystem. It’s a successful format that appeals to numerous audiences and retains them hooked over a 3-month window. It really galvanizes prime time TV and digital viewership, grabbing unprecedented ranges of eyeballs. This makes Large Boss the proper model integration alternative for Vaseline. This integration provides us a platform to showcase our efficacious product portfolio and, additionally as a dialog starter in our mission to present Indian girls the license to NEVER HIDE their wholesome, lovely pores and skin. We’re tremendous excited to kick-start our partnership with Large Boss as their official Pores and skin Care companions for Season 18 and stay up for making this a multi-year collaboration.”
“We at BELLAVITA, are thrilled to associate with Bigg Boss, a present that captures the eye оf viewers throughout India. Our mission has all the time been to deliver premium perfume experiences whereas nonetheless being reasonably priced to all, and this collaboration with Bigg Boss permits us to attach with our viewers extra carefully and showcase the facility of scent in creating lasting recollections,” says Aakash Anand, founder оf BELLAVITA.
This season’s advertising initiatives are designed to immerse audiences deeper into the Bigg Boss expertise throughout all platforms. One of many standout activations is the “Cryptic Word” the place each previous and current contestants from well-liked COLORS exhibits, in addition to media individuals, obtain mysterious messages from Bigg Boss, sparking curiosity and social media chatter.
Moreover, time-based challenges on Instagram invite followers to interact in duties inside particular timeframes, driving interplay. Artistic digital content material resembling behind-the-scenes movies, augmented actuality filters, and international spectacles like CGI projections of the Bigg Boss eye on iconic clock towers will additional ignite pleasure, setting the stage for an unforgettable season.
Written with the View : afaqs