Meta and JioHotstar have partnered to launch an consciousness marketing campaign utilizing the world of Particular Ops 2.0 to spotlight the risks of rising on-line scams, notably “digital arrest” frauds.
The video exhibits Kay Kay Menon again as Himmat Singh, this time tackling on-line scams as a substitute of spy missions. The storyline follows a behind-the-scenes interplay the place a crew member receives a suspicious video name from somebody impersonating regulation enforcement and threatening arrest – a state of affairs drawn from real-life rip-off techniques. Menon’s character intercepts the decision and turns the second right into a witty but impactful lesson in recognizing and shutting down rip-off makes an attempt.
The video integrates WhatsApp’s in-built privateness and security options, together with the flexibility to silence unknown callers, block and report suspicious contacts, and keep better management over interactions.
This initiative is a part of Meta’s broader efforts to lift public consciousness about digital security in India. It additionally displays a rising pattern of utilizing entertainment-led storytelling to interact customers and educate them about cybersecurity.
Written with the View : afaqs
