Good Flippin’ Burgers, a QSR model is popping up the warmth with a a lot awaited new drop: The Korean Krossover – a limited-edition menu launched in collaboration with the thrilling finale of Squid Sport Season 3 streaming on Netflix from June 27 onwards.
With the stratospheric rise of Ok-culture, an growing variety of Indians are in search of out genuine Korean flavours. From chart-topping Ok-pop and binge-worthy Ok-dramas to world sensations like Squid Sport, Korean content material continues to captivate Indian audiences. The Korean Krossover faucets into this rising fandom, aligning with the nation’s most-watched Korean present to ship a meals expertise with Good Flippin’ Burgers’ innovation-first method.
On the coronary heart of this menu is a curated line-up of seven signature merchandise, together with Bean Korean, The Tacky Oppa, and Chikkin Burger 456, every creatively named to evoke Korean popular culture and references from the Squid Sport, from Participant 456 to broader cultural nods. Delivered to life with proprietary in-house sauces and secret recipes developed specifically for this marketing campaign, the menu spans burgers and wraps to sides like Korean Tender Bender and Kimchi Spiced Churros.
The complete vary was accessible completely for on-line ordering on Swiggy for the primary seven days of launch. To dial up the enjoyable, each on-line order that included any merchandise from the all-new The Korean Krossover vary got here with a Good Flippin’ Burgers x Squid Sport S3 Sport Collectibles impressed by traditional Squid Sport challenges like Ddakji, Marbles, and Stackers accessible solely on Swiggy.
This enjoyable and interactive extension is about to be taken offline as effectively, the place the sport collectibles can be accessible in any respect the dine-in shops of Good Flippin’.
Obtainable throughout all Good Flippin’ Burgers retailers and main supply platforms, this drop is a fandom-fuelled expertise.
Talking on the launch, Viren D’Silva, co-founder of Good Flippin’ Burgers, stated, “We’re seeing a large spike in shopper demand for Korean-inspired flavours, each on menus and throughout cultures. From meals supply knowledge to social chatter, it’s clear that persons are actively in search of out these experiences. At Good Flippin’, we’re responding to this wave with creativity and goal. Our collaboration with Squid Sport Season 3 gave us the right canvas to deliver collectively meals, fandom, and flavour in a method that feels contemporary and related. The Korean Krossover is a cultural celebration, a real fan expertise and above all, a love letter to the individuals who preserve exhibiting up for us.”
Since launching in 2019 with a single retailer in Bandra, Good Flippin’ Burgers has grown to 60 areas throughout Mumbai, Delhi, Pune, Bangalore, and Hyderabad. However past the numbers, what actually fuels the model is the loyalty, love, and the fandom it enjoys, constructed on consistency, innovation, and a model voice that’s at all times a little bit cheeky, at all times actual.
Written with the View : afaqs
