Birla Opus Paints highlights pleasure by way of colors in new holi advert

Birla Opus Paints, a part of Aditya Birla Group’s Grasim Industries, has launched a brand new digital advert marketing campaign for Holi titled ‘Duniya Ko Rang Do!’. The marketing campaign highlights how colors can convey happiness to folks’s lives.

The advert movie exhibits a Holi morning in a housing society, the place youngsters ask the watchman for a rope to hold a Holi banner. They discover his cabin is in poor situation and resolve to color it with brilliant colors. This transforms the cabin right into a vibrant area, bringing pleasure to the watchman. The movie ends with the message, ‘This Holi, let’s unfold colors of happiness in somebody’s life.’

Birla Opus Paints goals to attach with shoppers by way of its Holi marketing campaign, highlighting how colors can convey pleasure. The marketing campaign, created by Leo – India, will probably be promoted nationally on YouTube, Fb, Instagram, and LinkedIn.

Commenting on the movie launch, Inderpreet Singh, head– advertising, Birla Opus Paints mentioned, “We’re thrilled to launch our new and interesting advert movie across the competition of colours. Constructing on the success of our ‘Duniya Ko Rang Do’ marketing campaign, this movie, goals to showcase how colours are transformative- extra than simply beautifying areas, they rework lives. The marketing campaign embodies our perception that colours transcend celebration; thereby including smiles within the lives of individuals.”

Sachin Kamble, chief artistic officer, Leo – India mentioned, “Birla Opus Paints, a brand new entrant within the paint class, leveraged Holi to strengthen its ‘Duniya Ko Rang Do’ narrative. The movie highlights how we frequently take folks round us with no consideration, fading them into the background of our day by day lives. Utilizing youngsters as a catalyst, the story reminds us that Holi is not nearly enjoying with colours but in addition about making a constructive affect. By extending the enjoyment to these round us, the marketing campaign emphasises that Holi is for everybody.”