Expertise Commerce, an built-in advertising company throughout the Cheil Community, has been appointed because the official digital associate for Parle Sweet Tradition. The company has secured the annual social media advertising and media planning & shopping for mandate for Parle Sweet Tradition (Parle’s Confectionery Choices) following a aggressive multi-agency pitch.
Because the company main this initiative, Expertise Commerce will drive the strategic improvement and execution of Parle Sweet Tradition’s content material and media technique. This consists of always-on social media administration, product storytelling, festive campaigns, and real-time second advertising. Moreover, the company will improve YouTube discoverability by Web optimization-driven methods, crafting high-quality, partaking content material to strengthen model affinity.
By leveraging precision-targeted media methods, Expertise Commerce will maximise marketing campaign attain and effectivity, driving environment friendly, high-impact campaigns that may guarantee optimum attain and minimal spillover. The company can even spearhead high-impact influencer and movie star collaborations to amplify model conversations and lengthen client attain.
Mayank Shah – vice chairman, Parle Merchandise, stated – “Parle Sweet Tradition is a digital-first initiative, and we would have liked a associate with robust experience in digital advertising. With Expertise Commerce, we have now discovered the right collaborator—one which understands our imaginative and prescient and aligns with our targets. We’re excited to create content material that actually connects with our viewers and drives significant engagement. We stay up for the creativity and strategic worth that EC brings in strengthening Parle’s legacy within the digital area.”
Talking on the win, Bhawana Daga, vice chairman – progress at Expertise Commerce, said “Parle Merchandise is a cherished and beloved model with deep-rooted nostalgia amongst Indian shoppers. We’re thrilled to tackle this mandate and stay up for crafting compelling digital narratives that improve the model’s reference to its viewers. Our distinctive mix of data-driven insights, inventive excellence, and precision media planning will be sure that Parle Sweet Tradition stays a pacesetter within the confectionery area’s digital ecosystem.”
Written with the View : afaqs