On the event of Worldwide Ladies’s Day, Home equipment Enterprise of Godrej Enterprises Group launches #AManCan marketing campaign – a cheerful residence initiative geared toward encouraging adoption of family chores like cooking as a life ability by males.
Regardless of many prime cooks being males, family cooking is usually seen as a lady’s obligation. The #AManCan marketing campaign challenges this, stating that if males can achieve any subject, they will additionally prepare dinner, do dishes, and deal with family chores.
Beneath this initiative, Godrej Microwave Ovens has printed a cookbook, accessible to buy on Amazon, titled “A ManCan Cookbook”. This guide is for males who haven’t tried cooking but, created by ladies who consider #AManCan. It consists of microwave oven recipes and highlights males’s achievements all through historical past. With Godrej Microwave Ovens, cooking turns into one other ability to be taught, reinforcing that the kitchen is for everybody.
#AManCan initiative shall be promoted by means of a digital movie, social posts, influencer collabs and in addition prolonged to in-store activations with artistic shows throughout merchandise creating an attractive buyer expertise. The model additionally engaged influencers from totally different walks of life to advertise the marketing campaign. The marketing campaign additionally invitations males to take a pledge for sharing cooking obligations at residence and share it with the ladies of their lives.
Talking in regards to the initiative, Swati Rathi, head of promoting at home equipment enterprise of Godrej Enterprises Group, stated, “A pattern ballot of ladies revealed that whereas greater than 70% wished the lads of their lives to be taught to prepare dinner and take part within the kitchen, about 60% additionally stated that the lads of their households hardly knew find out how to prepare dinner! This validated our perception in #AManCan marketing campaign which celebrates the concept cooking and family chores are life abilities that everybody can get pleasure from and embrace. With this initiative, we hope to encourage folks to see that cooking is not rocket science—it is one thing everybody can and will take part in, turning on a regular basis family work right into a shared and joyful expertise.”
The concept is conceptualised by Adfactors PR and the video is produced by VISCOMM 360 Communications.
Written with the View : afaqs