Mirinda, PepsiCo India’s orange-flavoured drink, has launched a Holi marketing campaign. The marketing campaign showcases how Mirinda provides pleasure to on a regular basis moments with a twist.
Mirinda’s newest Holi marketing campaign highlights the enjoyment of the competition and the model’s affiliation with enjoyable. The advert contains a light-hearted trade between a son and his mom, the place Mirinda shifts the temper from critical to playful, exhibiting how the drink can carry a constructive change to any second.
Mirinda’s Holi marketing campaign highlights the model’s connection to festive pleasure. The drink provides a enjoyable aspect to celebrations, making on a regular basis interactions extra vigorous with its vibrant colors and zesty flavour.
Talking in regards to the marketing campaign, Shailja Joshi, class lead, Cola and Flavours, PepsiCo India, stated, “Holi is a competition that celebrates togetherness, pleasure, and enjoyable—values which have at all times been on the coronary heart of Mirinda. This marketing campaign brings that essence to life, exhibiting how Mirinda provides a splash of color and playfulness to on a regular basis moments. Whether or not it’s nostalgia for previous celebrations or pleasure for brand spanking new ones, Mirinda is the proper companion to make Holi much more playful, refreshing, and unforgettable.”
Commenting on the marketing campaign, Sidhant Mago, founder, Daftar Inventive Room stated, “Who wouldn’t wish to work on the Mirinda Holi temporary? We introduced out our Rangeen Zubaans the second we heard it from the Mirinda advertising and marketing workforce. Essentially the most vibrant model and probably the most vibrant competition—that is simply the very best collaboration of the 12 months”
Directed by Shakun Batra, Indian filmmaker, actor and author additionally added, “Working with Mirinda for the primary time has been an absolute blast! The model’s vibrant vitality and playful spirit made this Holi marketing campaign an unimaginable expertise. With Sidhant Mago on the helm because the director and author, we knew we had been creating one thing actually particular. The advertising and marketing workforce and Mago’s imaginative and prescient introduced out the unfiltered insanity and pleasure that outline each Holi and Mirinda. Seeing all of it come to life- the colors, the enjoyable, the unstoppable laughter—has been nothing in need of wonderful. It is a celebration like no different, and I couldn’t be extra thrilled to be part of it!”
The marketing campaign movie shall be promoted throughout digital and social media to succeed in audiences nationwide and encourage Holi celebrations. Mirinda is offered in single-serve and multi-serve packs in fashionable and conventional shops and e-commerce/quick-commerce platforms.
Written with the View : afaqs