GRM Abroad or “GRM”, a outstanding FMCG participant in India, is poised to remodel the Wheat Flour market with its new marketing campaign for 10X Basic Chakki Contemporary Atta, that includes the corporate’s not too long ago appointed model ambassador, Bollywood actor Salman Khan.
GRM goals to assist customers shift from unpackaged to branded packaged Atta, making certain higher hygiene and high quality. The corporate gives pure, unadulterated wheat flour with constant high quality and diet for households throughout India.
Atul Garg, managing director of GRM Abroad, stated: “We’re excited to announce the launch of an bold marketing campaign for 10X Basic Chakki Contemporary Atta, with the assist of our new Model Ambassador, Salman Khan. As one of many main FMCG corporations in India, we recognise the significance of innovation and high quality in driving the business ahead, particularly within the packaged staples market.”
“Our focus with this marketing campaign is to encourage a big shift in client behaviour and information them in direction of making knowledgeable selections by selecting superior-quality, hygienic, and nutritious branded packaged merchandise. We imagine that this marketing campaign isn’t just about providing a product, however about selling a life-style that prioritises well-being and well being,” stated Garg.
Garg, added, “We’re thrilled to embark on this journey with Salman Khan, a determine who embodies the spirit of our model – reliable, dependable, and a logo of excellent high quality, and are assured that the brand new marketing campaign will elevate the model’s mass attraction additional. India’s Packaged Atta market presents an enormous alternative for us as it’s anticipated to develop at a 16% CAGR to achieve $197 billion by 2030 as per business reviews, pushed by growing urbanisation, a rising middle-class inhabitants, and a rising emphasis on well being and comfort amongst customers.”
The marketing campaign will launch on main Hindi information channels and develop by means of print, digital, outside, and cinema advertisements for nationwide attain.
Written with the View : afaqs