Behrouz Biryani has launched the ‘Royal Steel Handi,’ a brand new biryani packaging designed for group eating. The steel handi is accessible in Serves 2 and Serves 4 parts, aiming to reinforce house eating throughout Ramadan. The model claims that is the primary large-scale launch of its form on the planet.
Behrouz Biryani put in a countdown billboard at Mumbai’s Mahim Causeway, lined with velvet curtains. After a three-hour countdown, the curtain dropped, revealing the Nawabi Handi biryani with the message: “As soon as a Royal Secret, Now a Royal Feast.”
As a part of the launch, Behrouz will remodel a piece of Mumbai’s Inorbit Mall Vashi right into a themed setup, the place guests will obtain an ‘Eidi Lifafa’ with Behrouz Biryani reward vouchers.
To additional amplify the phrase, Behrouz has roped in some creators and influencers comparable to Sumukhi Suresh, Prashasti Singh, Sahil Shah and Aadar Malik and designed an interactive, mystery-filled expertise. This problem invitations the comedians to decode historical Urdu clues hidden in relics, testing their wit as they battle for the royal biryani.
Ankush Grover, co-founder and CEO- India and UAE, Insurgent Meals, shares, “The Royal Steel Handi is our newest solution to additional pamper Behrouz Biryani lovers! Through the Ramadan month when feasting takes place day by day and households come collectively to indulge, we need to add that further contact of royalty with this providing. This season, from our grand unveiling movie that includes Saif to our ‘Barkat Field initiative’ that offers again to the group, we’ve got gone all in to make Behrouz the defining flavour of Ramadan.”
Behrouz Biryani has launched a TVC that includes Saif Ali Khan, voiced by Vijay Raaz, to advertise its newest providing.
For Ramadan, Behrouz has launched a particular menu, together with Zaffrani Gosht Biryani, Murgh Biryani, Haleem, Angara Murgh Kebabs, Gosht Seekh Kebabs, Murgh Samosas, and Shahi Tukda. The Royal Iftari Sandooq, a seven-course meal, consists of Murgh Shorba, Gosht Haleem, Khasta Murgh Samosas, Dum Gosht Biryani, Shahi Tukda, and two drinks. Restricted-time à la carte Ramadan specials are additionally out there.
Written with the View : afaqs