Mamaearth, a private care model, introduced the addition of Palak Tiwari as the latest face of the model. She joins Shilpa Shetty Kundra, who continues her longstanding affiliation with Mamaearth, advocating the goodness of pure elements in skincare.
The announcement comes within the type of a TV marketing campaign during which each Palak and Shilpa come collectively to endorse Mamaearth’s Ubtan Face Wash, emphasising the time-honoured advantages of Ubtan in day by day skincare for the last word glow.
Conceptualised by Havas Artistic India, the marketing campaign highlights the affect of day by day publicity to solar, mud, and air pollution on the pores and skin. The movie opens with Palak reminiscing about her once-radiant pores and skin, realising how exterior elements have taken a toll on it. Simply as she wonders the best way to carry again her glow, Shilpa steps in, introducing her to Mamaearth Ubtan Face Wash, enriched with Turmeric and Saffron – a mix impressed by the age-old Ubtan custom. The marketing campaign reinforces the model’s promise of ‘Tan Hataye, Glow Lautaye’, demonstrating how pure elements might help restore the pores and skin’s glow whereas holding it wholesome and guarded.
Anuja Mishra, EVP and chief advertising and marketing officer, Honasa Client, shared her pleasure, “Ubtan has been a staple in Indian skincare for generations, and Mamaearth’s Ubtan Face Wash has turn out to be a trusted favourite. This marketing campaign, that includes each Shilpa and Palak, showcases its effectiveness. We’re additionally delighted to welcome Palak as the latest face for the model. She embodies confidence, authenticity, and a daring spirit and her sturdy reference to youthful audiences makes her an ideal match for our model ethos. Alongside Shilpa Shetty Kundra, this highly effective duo will assist us reinforce our dedication to protected, pure, and efficient skincare options.”
Palak Tiwari expressed her enthusiasm, “I’m thrilled to affix the Mamaearth household and be a part of a model that stands for ‘Goodness Inside’—each in its merchandise and its goal of creating the planet greener. As somebody who’s an ardent believer within the energy of pure elements for skincare, I’m excited to be a part of this journey of bringing pure skincare merchandise to Indian customers like me. Partnering with Shilpa Shetty Kundra on this journey makes it much more particular, and I can’t wait for everybody to expertise the magic of nature with us!”
Shilpa Shetty Kundra says, “Mamaearth has at all times been near my coronary heart due to its dedication to protected, pure, and efficient skincare. I’m delighted to proceed this journey with the model and to welcome Palak Tiwari as part of the Mamaearth household. It’s fantastic to see the highly effective custom of pure skincare merchandise being embraced by the youthful generations as nicely. By means of this marketing campaign, we hope to encourage extra folks to decide on goodness for his or her pores and skin.”
Anupama Ramaswamy, chief artistic officer and Joint MD, Havas Artistic India stated, “Each younger girl is aware of the sensation—you look at an outdated photograph and need you may carry again that misplaced glow. However what looks like cussed tanning isn’t as everlasting because it feels. With the pure goodness of Ubtan, it may be simply reversed. That’s the place Mamaearth’s Ubtan Facewash is available in—a easy, efficient answer for tanning. Our narrative faucets into an actual, relatable concern with genuine storytelling. And the Shilpa Shetty Kundra-Palak Tiwari duo was the right option to ship this message—Shilpa, a timeless icon, and Palak, a rising star, bridging generations effortlessly.”
Written with the View : afaqs