Castrol India has relaunched its two-wheeler engine oil model, Castrol Activ, with an upgraded formulation (API SN) and refreshed packaging that includes Shah Rukh Khan on the label. Castrol Activ stays the market chief in India’s two-wheeler engine oil phase. The relaunch marketing campaign highlights the model’s 3X safety promise, now enhanced to guard in opposition to engine overheating.
Castrol Activ has been upgraded with Actibond Know-how, offering 50% higher put on safety at start-up in comparison with the API SN customary. The brand new method enhances engine safety throughout completely different driving situations, together with metropolis visitors, highways, and off-road terrains.
The 3X safety promise ensures engine security in any respect phases. Throughout start-up, it reduces put on when the engine is first ignited. Whereas operating, it prevents oil thickening and helps dissipate warmth. Throughout shutdown, it protects the engine from corrosion when not in use.
“Overheating is a key biker ache level which is particularly related for India the place summers are harsh and lengthy commutes can put extra stress on the engine.” stated Rohit Talwar, vp and head of promoting, Castrol India. “This marketing campaign not solely reinforces Castrol Activ’s promise of 3X safety but in addition deepens our reference to bikers throughout the nation by singularly addressing certainly one of their greatest ache factors.”
To help the relaunch, Castrol India has launched the #GarmiMeinBhi3xProtection marketing campaign that includes model ambassador Shah Rukh Khan. The TVC, set in Rajasthan, exhibits Khan as a police officer chasing criminals. His bike, utilizing Castrol Activ, withstands the warmth, whereas the rival bike with common engine oil overheats and stalls.
“The warmth will be relentless, whether or not you’re chasing criminals on display or navigating real-life visitors,” stated Shah Rukh Khan. “Castrol Activ’s 3X safety ensures that engines keep cool and the bike retains transferring. It’s been nice to collaborate with Castrol on this marketing campaign, bringing this glorious product to life in a manner that connects with each rider in India.”
The marketing campaign, conceptualised and executed by Ogilvy India, has been launched in 10 languages and deployed throughout digital platforms, print, and out of doors media. Extra advertising initiatives embrace influencer collaborations and social media engagement. The TVC will debut through the broadcast of the Champions Trophy closing on Sunday. Mechanics are the important thing opinion leaders on this class and to carry this marketing campaign alive, Castrol India will conduct Baadshah Mechanic Jalsas throughout 40 cities pan-India participating with over 30k mechanics straight, to additional strengthen mechanic advocacy and choice.
“The story of Castrol Activ is a straightforward but highly effective one—safety in excessive situations. And who higher to embody this than Shah Rukh Khan? His on-screen presence, mixed with the product’s bolstered promise, makes for an impactful narrative,” stated Sukesh Nayak, chief inventive officer, Ogilvy India. “By means of this marketing campaign, we’ve blended product performance with sturdy storytelling to create one thing that can resonate with hundreds of thousands of bikers.”
The brand new Castrol Activ is now obtainable at shops and e-commerce platforms throughout India.
Written with the View : afaqs