Aqualogica, a Gen Z skincare model beneath Honasa Shopper, has launched the ‘Feels So Gentle, Shields So Proper’ marketing campaign to advertise its Glow+ Dewy Sunscreen as efficient solar safety.
The marketing campaign movie options the solar as “Mr. Solar”, a drive that makes individuals search shade. He feels in management till he encounters a Gen Z lady who stays unfazed. She applies Aqualogica Glow+ Dewy Sunscreen, which is light-weight but protecting with SPF 50, staying calm and assured. CGI brings Mr. Solar to life, exhibiting that solar care is about ease and safety relatively than concern.
Talking in regards to the marketing campaign, Anuja Mishra, EVP and chief advertising and marketing officer at Honasa Shopper, stated, “For years, solar safety has felt like a trouble with thick, greasy sunscreens that weigh you down and make you assume twice earlier than stepping out. However at present’s shoppers, particularly Gen Z, don’t wish to be held again. ‘Feels So Gentle, Shields So Proper’ displays this shift, celebrating a carefree, unbothered strategy to solar safety. With Aqualogica Glow+ Dewy Sunscreen, we’re not simply providing high-performance SPF but additionally the liberty to benefit from the solar with out hesitation. It’s light-weight, highly effective, and designed for many who wish to reside life unfiltered and unafraid, making sunscreen a pure, on a regular basis important with no stress, no second ideas.”
Written with the View : afaqs