Dentsu Artistic Webchutney has fashioned a Nationwide Artistic Management staff to strengthen its inventive management and strategic path.
To guide this imaginative and prescient, the company has appointed eight Nationwide Artistic Administrators (NCDs) throughout three areas, reporting to Surjo Dutt, chief inventive officer, Dentsu Artistic Webchutney:
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West: Ajeet Shukla and Giamaria Fernandes
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South: Arijit Sengupta and Mark Flory
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North: Romit Nair, Moumita Pal, Abhijeet Ray and Manzoor Alam
Surjo Dutt, CCO, Dentsu Artistic Webchutney explains, “‘Do It Your self’ is a brutally easy, brilliantly efficient, and sometimes forgotten facet of inventive management. At Dentsu, we consider leaders want to steer not solely with path and expertise, but additionally by instance. We would like our leaders to not simply information, strategize, and construct shopper relationships but additionally create landmark promoting themselves. This strategy additionally helps set up creativity benchmarks and lift inventive requirements exponentially quicker. I observe and stay this philosophy myself, as will our NCDs and our subsequent era of inventive leaders.”
“We’ve an impressive set of NCDs, every of them an distinctive creator in their very own proper. They don’t simply speak about creativity; they stay it,” he provides.
Amit Wadhwa, CEO, South Asia, Dentsu Artistic, explains, “Creativity has no boundaries, however perception is at all times anchored in native context. At Dentsu Artistic, we create areas the place concepts circulation freely, whereas execution stays rooted in what really resonates with folks. This isn’t only a philosophy – it’s motion. And a real reflection of this motion is the superb star solid of the inventive leaders now we have throughout geographies at Dentsu Artistic Webchutney, together with Surjo on the helm. Thrilling instances forward.”
Indrajeet Mookherjee, president, Dentsu Artistic Webchutney, additional reinforces, “Creativity thrives if you’re keen to dive in and get your fingers soiled. We’re constructing a tradition the place management isn’t nearly directing; it’s about innovating, collaborating, and making an actual affect. With our distinctive staff of NCDs, we’re setting new benchmarks for creativity in India – mixing management with craftsmanship to redefine what’s doable.”
Written with the View : afaqs