In continuation of its “Hum Karke Dikhate Hain” tales, the Adani Group proclaims the launch of its newest movie, “Journey of Desires”, which highlights the facility of Adani Ports. The movie highlights Adani Ports’ position in supporting companies with connectivity and services, reflecting the theme of ‘Hum Karke Dikhate Hain’.
The movie opens with a scene of a younger man and his daughter watching a ship sail into the horizon, with the daughter curiously asking, “Jahaaz mein badi badi cheezein jaati hai na, papa?” (Ships carry huge issues, proper?) The daddy responds, “Isme bade bade sapne bhi jaate hain”, (Ships additionally transport huge goals) introducing a deeper take a look at aspirations via delivery and logistics.
Because the story unfolds, the movie illustrates how, with the assistance of Adani Ports, the handcrafted Namda toys, a conventional wool-felting craft from the Kutch area of Gujarat, discover worldwide markets.
Ajay Kakar, head – company branding, Adani Group, mentioned, “At Adani Ports, we aren’t simply facilitating the motion of products; we’re creating pathways for goals. Our dedication to offering world-class services and seamless connectivity ensures that each giant and small companies can flourish, driving financial development and enhance the lives of hundreds of thousands of Indians. This movie superbly illustrates how our ports act as beacons of hope, reworking goals into actuality and nurturing the aspirations of numerous people and households throughout India.”
This movie is created by Ogilvy India. Piyush Pandey, chief advisor for Ogilvy India, mentioned, “Massive firms and massive initiatives are by no means large enough except they take care of the group at giant. A second piece within the sequence of human transformation tales, the Ports marketing campaign captures Adani’s spirit of doing enterprise with a human contact and the way it positively impacts the frequent man.”
The movie might be shared and amplified throughout a number of platforms, together with broadcast and digital media, to succeed in a broader viewers.
Written with the View : afaqs