VML introduced the appointment of Kalpesh Patankar as group chief artistic officer, India. Patankar brings practically 20 years of expertise to the function, most just lately serving as chief artistic officer at Leo Burnett Dubai.
Patankar had beforehand held the place of CCO at VMLY&R Dubai. He has led businesses to world recognition, with VMLY&R Dubai and Leo Burnett Dubai reaching main enterprise wins and business awards. His management contributed to titles like “MEA Company of the Decade” at Cannes Lions and a number of “Company of the 12 months” awards at Dubai Lynx and MENA Effies. He was additionally named Promoting Artistic Particular person of the 12 months.
Patankar’s understanding of the artistic craft coupled together with his experience in constructing sturdy shopper relationships, makes him a worthwhile asset to VML. Returning to India after practically 20 years in Southeast Asia and the Center East, he brings a world perspective to the India enterprise. His management can be instrumental in driving the company’s continued progress and success within the area.
“We’re trying ahead to having Kal again our world artistic staff. His extraordinary model expertise — notably within the space of craft — are second to none. Beneath his artistic management, model constructing and the extent of craft will flourish in India. He has a novel capability to convey humanity and creativity collectively to ship options for shoppers that transcend advertising and marketing,” added Debbi Vandeven, CCO, VML.
“Kal’s philosophy of ‘Do good and put it on the market’ completely aligns with VML’s imaginative and prescient,” stated Babita Baruah, CEO, VML India. “His pursuit of artistic excellence, mixed together with his confirmed capability to construct high-performing groups, makes him the perfect chief to drive our artistic imaginative and prescient throughout India.”
Patankar has labored with world manufacturers like Coca-Cola, McDonald’s, Harvey Nichols, Land Rover, and Colgate, delivering impactful campaigns. He has served as Jury President at Cannes Lions, D&AD, Andys, and ADFEST.
“I’ve been contemplating returning to India for a very long time, however I used to be ready for the suitable second, company and staff to do it with,” stated Kalpesh Patankar. “I consider that second is now, with the staff at VML. Creativity has the facility to rework companies, and I am excited to collaborate with groups throughout India and APAC to ship distinctive outcomes for our shoppers.”
Primarily based out of the company’s Mumbai workplace, Patankar will report back to Debbi Vandeven, International CCO, VML and Babita Baruah, CEO VML India. He’ll work intently with Paul Nagy, APAC CCO.
Written with the View : afaqs