HiveMinds, a unit of Madison World, has been awarded the efficiency advertising and marketing mandate for Oben Electrical, an electrical two-wheeler producer. Oben Electrical is increasing its retail presence and utilizing digital methods to spice up buyer acquisition amid rising demand for electrical autos.
HiveMinds will lead digital advertising and marketing efforts, media investments and conversion methods throughout key digital and e-commerce platforms. The mandate will probably be managed by HiveMinds’ Bangalore staff.
Jyothirmayee JT, founder and CEO, HiveMinds, mentioned, “EV is likely one of the most fun industries proper now. I’m delighted that we’re getting the chance to work with an upcoming model that’s catering to the GenZ and digital first clients who’re a lot conscious at present. The trade now wants a extremely data-led strategy to buyer acquisition and media deployment. With our experience and proprietary instruments, we’re positive to ship enterprise progress via this collaboration.”
Saurav Arora, director of selling, Oben Electrical, added, “As we scale operations, efficiency advertising and marketing is essential for accelerating demand and optimising conversions. HiveMinds’ experience in efficiency advertising and marketing will assist us maximise digital affect and drive measurable enterprise progress. We’re assured this partnership will strengthen our progress journey.”
Written with the View : afaqs